The Ascot Group had a fantastic time supporting Lele Nairne, our sponsored Judo athlete, with her first BBC interview.
Thanks to our PR team, Lele was given the opportunity to share her experience as an independent athlete across all BBC Bristol platforms. The journalists coordinating her interview helped share her experience as an independent athlete, as well as her exciting year preparing to qualify for the Paris 2024 Olympics.
Lele has been training in Judo for most of her life. At only 25, she has made it to the semi-finals in the 2022 Commonwealth Games, achieved 7th place at her Judo Masters debut, and is ranked 23 overall in the world for her weight category. Like the aims and objectives of those in the Ascot Group, she is defined by her relentless ambition and committed work ethic.
This was echoed throughout the interview by her coach, Peter Douglas. He shared: “When the young girls come in to see Lele training, they aspire to be just like her (…) this [year] is our chance. This is our chance!”.
Her efforts are a testament to just how far hard work, determination and resilience can take you, and we are thrilled that the BBC helped share her story. Their five pieces of coverage helped secure Lele a combined audience of 74.3 million – figures beyond belief.
Andrew Scott, founder and MD of the Ascot Group, further comments: “I’m thrilled that Lele’s determination as a Judoka has been recognised by the BBC.
“Helping Lele fund her training is a privilege. She is an inspiration to all of us here at the Ascot Group and I can’t wait to see all that she will go onto achieve. I know that she will go onto achieve amazing things at the European Championships this November. She truly is a force to be reckoned with.”
If you’d like to see the interview, click here. Lele is currently in Valencia at a week-long, intensive training camp. Keep up to date with her here.
This is yet another example of how the Ascot Group works to support its local community. We are also proud to support Gympanzees and Somewhere to Go – Southwest charities that are providing care and resources to families and individuals in need. If you would like to get in touch to enquire about funding enquiries, please contact: business@ascotgroup.co.uk or call on 01934 428771.
